COO & Dir. Marketing/Advertising
Robin Periana - veteran TV Producer and Director has worked around the globe and has provided services in virtually every broadcast capacity from Executive producer, TV director, Director of Photography to production advisor, and more. He has extensive experience in an array of television projects including, commercials, infomercials, documentaries, music videos, sports, feature films, variety shows, corporate productions, and Direct TV Home Shopping.* While others in the business may claim similar credentials, few can prove a track record of achievement as rich as Robin Periana.
Consider Robins’ key role in helping create a retail revolution. Dave Nichol of Loblaws Supermarkets (over 2000 stores across Canada) contracted Robin Periana exclusively as his broadcast and advertising consultant, to manage, produce and direct all Loblaws President’s Choice private label broadcast advertising and brand building promotions. In his ten years as Executive Producer and Director of all daily Broadcast. Robin produced and directed 448 TV commercials, 168 radio commercials, and pioneered 28 infomercials. President’s Choice Private label products are now a ubiquitous household name in Canada and known worldwide. Robin later joined Dave Nichol at Cott Corporation the worlds’ leading Premium Private label soft-drink manufacturer on brand building promotions to aggressively grow its soft drink business and its frozen food division Destination Products International, a supplier to most U.S. Supermarket chains.
Consulting for Molson’s Canada Brewery. Robin launched 12 brands of highly successful Dave’s beer, he was involved in every step from the concept of product through to effective and affordable advertising that sells. *In the USA Robin launched and marketed products at HSN Home Shopping Network in Florida. * In Qingdao, China. Robin was hired in the role of CEO to head a new Chinese Qingdao TV Home Shopping channel to consult and train employees. With the rare opportunities to head marketing and advertising teams that created household names for private label products, Robin Periana was chosen to head the launch of the British Virgin Islands only commercial Brewery and Beverage Company.
After starting his brewing career in his native Santo Domingo, Dominican Republic, Brew Master Jose Ayala is proud to come back to the Caribbean after over 30 years brewing high quality craft beers in the United States at leading craft breweries like Boston Beer Company, maker of Samuel Adams beers and Florida Beer Company. Jose’s focus on excellence has been shaped by his great experience in formulating and creating a variety of award winningbeer recipes.
His comprehensive technical background is supported by his Brewing Technology training at the Siebel Institute and his Bachelor of Science in Chemistry at the Universidad Autonoma de Santo Domingo.